As an FCC-licensed, non-commercial, educational (NCE) radio station, KHII allows people to submit on-air announcements to be broadcast through tax-deductible underwriting agreements.

Notes about Agreements

• Custom packages and program or event sponsorships are available
• Nonprofit organizations qualify for a Trade agreement or discount on all underwriting packages
• There is a minimum order of $500.00 on all underwriting packages

Consider on-air and digital underwriting with KHII as an effective, affordable way to increase your business's awareness or get your message across the Tularosa basin & Sacramento Mountain communities and beyond.

Promote your business or event on-air or online on KHII 88.9/100.5 FM.

Reach an influential audience of engaged and affluent listeners.

Increase awareness of your business among our community of well-connected, independent listeners.

Make your message stand out by marketing your services on non-commercial, community radio.

Announcement Guidelines

All announcements must comply with the Federal Communications Commission (FCC) guidelines. Please note that KHII only accepts 30-second (50-word or less) scripts or bullet-point information for Live reads.

Underwriting announcements may:

• Describe your business
• Identify facilities, services, products, or events
• Describe your corporate mission
• Inform the public of events you sponsor
• Include a corporate slogan (so long as it is not flagrantly promotional)
• Include a web address, phone number, and street address for your business
• Indicate the number of years you have been in business
• Include the name of a nonprofit organization you support (although it must be clear that you are providing the funding for the announcement)

Underwriting announcements may not:

• Use qualitative language (e.g., award-winning, leading, etc.)
• Use comparative language (e.g., better, best, oldest, etc.)
• Use a call to action ("Visit our store...")
• Use an inducement to buy, sell, rent, or lease
• Make references to price or value (e.g., free, discount specials, etc.)
• Use personal pronouns, unless as part of a slogan

Federal Communications Commission (FCC) guidelines

Why KHII?

Radio

• Radio reaches more U.S. adults each week (92%) than any other media platform.
• Nearly 64% of adults complement their traditional radio use with streaming audio through smartphones

KHII listeners:

• Tune in to discover new music and artists
• Enjoy unique and original programming
• Value and are engaged in local independent cultural organizations

KHII FM 88.9/100.5: Community Minded

• Provides 14 Red Dirt and Classic Country radio programs
• Provides affordable media support for the non-profit and for-profit business community
• Provides Affordable and Unique Live Broadcasting of events, parades, and community projects.